Sony X90LU 98" Full Array LED HDR 4K UHD Smart TV
Product code: XR98X90LU

Welcome to the realm of captivating entertainment with the Sony XR98X90LU 98" Full Array LED HDR 4K UHD Smart TV.

Engineered with precision and powered by the groundbreaking Cognitive Processor XR™, this 4K Full Array LED TV redefines realism and immersion in every frame.

The Cognitive Processor XR™ drives intense contrast, unveiling scenes with vivid depth and lifelike realism. Its revolutionary local dimming structure breathes life into every frame, ensuring a breathtakingly beautiful picture with remarkable brightness and crispness.

Experience ultra-realistic contrast with Cognitive Processor XR™ controlling the Full Array LED backlight in zones, simultaneously enhancing bright and dark areas. XR Contrast Booster optimizes light distribution across the screen, elevating brightness for spectacular peaks and deepening blacks for immersive shadow details.

Delight in over a billion colors meticulously reproduced with the subtlety of the real world, thanks to XR Triluminos Pro™ powered by the Cognitive Processor XR™. This wide color spectrum delivers natural shades and upscales any content close to 4K, accessing a vast database to intelligently restore lost texture and detail.

XR Clear Image reduces noise and blur through zone division and dynamic frame analysis, ensuring crystal-clear visuals even in fast-moving sports and action sequences with XR Motion Clarity™.

Acoustic Multi-Audio™ creates an immersive audio experience by precisely matching sound to the scene, surpassing traditional TV audio systems. XR Surround brings virtual 3D audio without additional speakers, supported by compatibility with Dolby Atmos® for an elevated sound experience.

Voice Zoom 2™ enhances dialogue clarity by detecting and improving voices while suppressing ambient elements. Whether it's gaming or movie-watching, Auto HDR Tone Mapping optimizes settings during PS5™ setup for fine details and true colors, automatically switching to Game Mode with PS5™ for minimal lag and maximum responsiveness.

Harness the power of Google Assistant integration for seamless voice control, smart home device management, and accessing entertainment options effortlessly. The versatile 3-way stand offers flexible placement options, catering to various setups, ensuring an ideal viewing and sound system positioning.

Embrace an unrivaled cinematic experience with the Sony XR98X90LU, where cutting-edge technology meets unparalleled entertainment for a world of captivating visuals and immersive audio.