Happy September, everyone! 😁
We recently found ourselves pondering in the HBH office , “What can we do to showcase our favourite brands, the brands that our customers are loving and brands that are offering the best products on the market at the moment”… and then it hit us: Brand of the Month! Each month we’ll show off different brands across the tech spectrum, and for our very first brand we have one that is absolutely taking small cooking appliances by storm: Ninja!
A Brief History of Ninja
Now, we won’t overwhelm you with a comprehensive history, but we’d like to give a quick overview of who Ninja are as a brand, where they came from and what their ethos is. First off, we should probably let you in on an interesting titbit of information: Ninja and Shark – who are known for their floorcare products – are part of the same family! Founded in Montreal, Canada in 1994, SharkNinja believe that creating high quality products consumers love is the route to success (and evidence shows they’re pretty spot on there)! As a pioneer in small household appliances and cleaning solutions, SharkNinja pride themselves on their history of creating products that fit the lifestyles of busy people.
SharkNinja’s mission is to breathe new life into categories and markets once forgotten by other manufacturers, taking a “let us just show you how great our products are” approach to their marketing strategies. After all, what’s the best way to convey to customers how great a product is? Don’t just tell them, show them! Nearly three decades later, SharkNinja continue to deliver their iconic Shark and Ninja household brands to consumers worldwide using this same philosophy.
HBH Woolacotts’ History with Ninja
Our relationship with Ninja is a short but sweet love story. We began stocking Ninja in Spring 2021 and their products have been a huge hit with our customers and Sales Advisers alike. We love the way SharkNinja’s create quality products that help to make busy consumers’ everyday lives a bit easier; it perfectly matches our Happy to Be Helpful ethos!
Since stocking Ninja, we’ve supplied a huge number of their products to customers across Cornwall & Devon; and they’ve become one of our best-selling small appliance brands in the process. We’ve also hosted a few in-store events with Ninja, with live demos, exclusive offers and freebies from Ninja themselves (aren’t they sweet?)
What have Ninja been up to recently?
As for what Ninja have been up to recently, they’ve been smashing the air fryer market! Air fryers, as most of you will probably have realised, are currently a very hot topic, with viral videos and recipes springing up across the interest. Especially now, when we’re all keen to save money wherever we can, air fryers and other small cooking appliances have exploded in popularity, providing a more efficient way to cook family meals – whilst also saving time and offering opportunities for fresh new takes on familiar old recipes! You can cook 0.5kg of frozen French fries in your AF400UK in just 14 minutes, for less than 8p of electricity*. Air Frying for 20 minutes using a AF300UK or AF400UK only costs 23p of electricity* and the AF300UK and AF400UK cook up to 75% faster than fan ovens!**
So, we’ve established that Ninja appliances are a huge hit for anyone wanting a new, compact cooking appliance… but what about people who are happy with their current full-size oven? Well, Ninja’s range of food processors fill the gap there – providing home cooks and bakers with incredible tools to speed up the cooking process and making it easier than ever to cook at home.
But it’s not all about cooking! Ninja also make brilliant blenders, soup makers and frozen dessert makers. Plus, their Auto-iQ programmes allow you to blend and process with the push of a single button – it’s practically magic! 😱 Offering great quality, quick and powerful usage and tasty results, they’ve become a no-brainer for HBH customers searching for a new appliance for their foodie fix.
In Summary…
We hope you’ve enjoyed this little dive into Ninja as a brand and our relationship with them at HBH Woolacotts. Maybe you’ve learned something new and perhaps you’re even considering having a browse of the products that Ninja have to offer.
Remember: if you’re looking for expert advice, you can always contact our brilliant Sales Advisers in your local branch for more information. 😀 You can also shop Ninja on our website!
Thanks for reading! Until next time. 👋
*Air frying based on Ofgem Apr-Sep ’22 price cap
**Tested against fish fingers and sausages, including pre-heat
